Prototype: layout and copy for the Yuvello consumer site. Not the live site. Dashed blocks are placeholders that must be replaced before launch.
Selling
Sell with someone who owns the outcome
Your agent values the property, markets it, does the viewings and negotiates the offer. Not four different people. Not whoever happens to be in the office.
Why Yuvello
What actually moves the price
Most sellers are told what they want to hear at the valuation and then asked to reduce six weeks later. That costs more than an honest number would have.
A Yuvello agent gives you a figure they can defend with comparable evidence, and a marketing plan that gets the property in front of the right buyers in the first fortnight, when interest is highest, and offers are strongest.
- An honest valuation, with the comparable evidence behind it
- Professional photography, floorplan and description as standard
- Listed on the major portals, plus your agent's own local network
- Accompanied viewings by the agent who knows the property
- Every offer put to you with the buyer's position, not just the number
- One person managing the chain through to completion
How it works
From first call to completion
1
Valuation
Your local agent visits, walks the property with you and gives you a considered figure with the evidence behind it. Free, and no obligation to go further.
2
Preparation
Photography, floorplan and description. Your agent will tell you the small things worth doing first, and the expensive things that are not worth doing at all.
3
Launch
Live on the major portals and out to your agent's local buyer list. The first two weeks matter more than the next two months.
4
Viewings
Accompanied by your agent, including evenings and weekends. You get feedback after every one, whether it is good or not.
5
Offers
Every offer is put to you with the buyer's position (chain, finance, timescale), so you are comparing more than headline numbers.
6
Through to completion
Your agent chases solicitors, surveyors and the chain, and tells you where things actually stand rather than waiting to be asked.
Worth getting right
Six things that decide what you get for it
Most of what separates a good sale from a disappointing one is settled before the property goes on the market.
Correct pricing
The most expensive mistake is the one made on day one.
A property priced above the market makes everything around it look like better value, and sellers who start too high usually finish lower than those who started at the right number. Too low costs you outright. Pricing is a judgement about market movement, demand, condition and location, and your agent should be able to show you the comparable evidence behind theirs.
Preparing your home
Buyers price in every job you have left undone.
Visible maintenance makes a buyer wonder what else has been left. Clutter, tired decoration and weak kerb appeal all cost you at the offer stage rather than the viewing stage, which is why they are easy to miss. Your agent will walk the property with you and tell you what is worth doing, and what is not worth spending money on.
Marketing
Plenty of properties are marketed adequately. Few are marketed well.
It starts with photography that shows the property at its best rather than simply recording the rooms. Staging and depersonalising change how a buyer responds to a set of pictures, long before anyone books a viewing, and your agent will tell you where that effort actually pays.
Exposure
Being everywhere is not the goal. Being in front of the right buyers is.
The right mix of portal listings, local advertising and your agent's own buyer list. What matters is reaching the people who are looking in your area, at your price, and are in a position to proceed, rather than the largest possible number of people who are not.
The right agent
Experience shows after the offer is accepted.
An inexperienced agent costs you money in ways that are hard to see: a price that was never tested, a buyer who was never qualified, a chain that nobody chased. Most sales that fail do not fail on the viewing. They fail in the weeks between offer and exchange.
Dealing with offers
The highest offer is not always the best one.
A lower offer from a buyer with nothing to sell and a mortgage agreed will often complete when a higher one does not. In a busy market you may get several offers and be asked for best and final. Your agent's job is to establish each buyer's position and tell you what each offer is really worth, not simply to pass on the biggest number.
Photograph to be supplied: an agent walking a couple through a property. Portrait or 4:3 landscape.
Why it matters
Your most valuable asset
For most people the house is the largest thing they will ever own, and selling it is a transaction they do two or three times in a life. The agency you pick is the one decision that affects every other one.
Location matters, and it is not the only thing that matters. Presentation, timing, the asking price, how a buyer is qualified and how the chain is chased all move the final figure, and most of them are easy to get wrong if you have not done this for a living. Your agent’s job is to make those calls with you rather than leave them to chance.
Find out what your property is worth
Free, no obligation, and no pressure to list. Instantly online, or in person with your local agent.
Common questions
How quickly can you value my property?
Usually within a few days, and often sooner, because your agent runs their own diary rather than waiting for a branch rota. Evening and weekend appointments are normal, not a favour.
Do I have to use Yuvello for the whole sale?
The valuation is free and carries no obligation. If you decide to instruct us, the terms, including any tie-in period, will be set out in writing before you sign anything. [TERMS TBC]
Who will I actually deal with?
One named agent, from the valuation through to completion. You will have their direct number.
What if my property does not sell?
Your agent will tell you honestly whether the issue is the price, the presentation or the marketing, and what changing each one would realistically do. A property that has been on the market a long time needs a different conversation, not a louder one.
Are you a member of a redress scheme?
[REDRESS SCHEME TBC]. Membership of a government-approved redress scheme is a legal requirement for UK estate agents and the details must appear here and in the footer before launch.